Potencijal digitalne fotografije u vrtićkim aktivnostima (komunikacija i reklama)

undergraduate thesis

• Title (english): The potential of digital photography in kindergarten activities (communication and advertising)
• Author: Elena Šimotić
• Mentor: Astrid Nox (mentor)
• Committee member: Marina Gabelica (predsjednik povjerenstva)
• Committee member: Marko Gregurić (član povjerenstva)
• Committee member: Astrid Nox (član povjerenstva)
• Granter: University of Zagreb; Faculty of Teacher Education; Zagreb
• Defense date and country: 2020-09-17, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Pedagogy; Early Childhood and Preschool Pedagogy
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences

Abstract

Govorništvo je najučinkovitiji alat komunikacije koji se može steći i trajno usavršavati.Tijekom stoljeća civilizacijski napredak, inovacije i tehnološka dostignuća omogućavali su nam da razvijamo načine komuniciranja. Međutim, jedno je od antike do danas ostalo isto – umijeće lijepog, svrhovitog i uvjerljivog govora.Persuazijumožemo definirati kao oblik komunikacije u kojem se racionalnim sredstvima (argumentima, informacijama) nastoji utjecati na djelovanje, prosudbe, stavove i vjerovanja. S uvjeravanjemse susrećemo u svakodnevnim aktivnostima, obrazovanju, na poslu i u školama. U ovom radu govori se o persuaziji, njezinoj primjeni i strategijama, o govoru uvjeravanja u svakodnevnom životu i osobinama ličnosti dobrog uvjeravatelja te o utjecaju persuazije i tehnikama kojima se koriste prodavači. Osim toga govori se o komercijalizaciji djetinjstva. Djeca su nerijetko zaštitna lica marketinških kampanja poznatih brendova te se često pojavljujuu medijima. Postavlja se pitanje kako storytelling i marketinške kampanje utječu na djecu i njihove bihevioralne i komunikacijske sposobnosti. Osmišljena vrtićka aktivnost pomaže približiti djeci reklamu korištenjem digitalne fotografije.

Abstract (english)

Speaking is the most effective communication tool that can be acquired and continuously improved. Over the centuries, civilizational advances, innovations and technological advances have allowed us to develop ways of communicating. However, one thing from antiquity has remained the same to this day – the art of beautiful, purposeful and convincing speech. Persuasion can be defined as a form of communication in which rational means (arguments, information) seek to influence action, judgments, attitudes and beliefs. We encounter persuasion on a daily basis in daily activities, education, at work and in schools. This paper discusses persuasion, its application, and strategies; persuasion speech in everyday life and the personality traits of a good persuader, the influence of persuasion, and the techniques used by salespeople. In addition, there is talk of childhood commercialization. Children are often the face of marketing campaigns of well-known brands and often appear in the media. The question arises as to how storytelling and marketing campaigns affect children and their behavioral and communication skills. Kindergarten activity with digital photography can help in explaining advertising to children.

• Keywords: persuazija; komercijalizacija; digitalna fotografija; vrtićka aktivnost
• Keywords (english): persuasion; commercialization; digital photography; kindergarten activity
• Language: croatian
• URN:NBN: urn:nbn:hr:147:017554
• Study programme: Title: Undergraduate University Study of Early and Preschool Education; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/baccalaurea) odgojitelj/odgojiteljica djece rane i preškolske dobi (sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/baccalaurea) odgojitelj/odgojiteljica djece rane i preškolske dobi)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2021-02-25 09:21:18