Dijete predškolske dobi i reklame

master's thesis

• Title (english): Preschool Child Commertials
• Author: Magdalena Samardžić
• Mentor: Marina Gabelica (mentor)
• Committee member: Diana Zalar (član povjerenstva)
• Committee member: Dubravka Težak (član povjerenstva)
• Committee member: Marina Gabelica (član povjerenstva)
• Granter: University of Zagreb; Faculty of Teacher Education; Zagreb
• Defense date and country: 2017-09-22, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Pedagogy; Early Childhood and Preschool Pedagogy

Abstract

Tematiziranje medija kroz njihov utjecaj na djecu predškolske dobi uvijek pobuđuje različite rasprave i stavove. Ovaj rad će stoga ukratko predstaviti samu narav medija i regulative koje su potrebne da djeca ne budu diskriminirana ili zloupotrijebljena od strane medija te da ujedno zadrže svoja prava unutar medijskog prostora. Svrha je naglasiti važnost medijskog obrazovanja, ali i etičnost samih medija, koja je često zanemarena.

Abstract (english)

The influence of the media on preschool children always exacerbates various discussions and attitudes on the subject. This paper will therefore briefly present the very nature of the media and regulations that are needed to ensure that children are not discriminated or abused by the media and that they retain their rights within the media space. The purpose is to emphasize the importance of media education, but also the ethics of the media themselves, which is often neglected.

• Keywords: mediji; reklame; medijska pismenost; djeca predškolske dobi
• Keywords (english): media; advertising; media literacy; preschool children
• Language: croatian
• URN:NBN: urn:nbn:hr:147:287704
• Study programme: Title: Graduate University Study of Early and Preschool Education; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ranog i predškolskog odgoja i obrazovanja (magistar/magistra ranog i predškolskog odgoja i obrazovanja)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2019-04-16 07:03:52