Kako odnos s javnošću utječe na popularnost dječjih crtanih filmova

undergraduate thesis

• Title (english): How public relations affects the popularity of children's cartoons
• Author: Marija Spišić
• Mentor: Ana Valjak Čunko (mentor)
• Committee member: Nataša Rogulja (predsjednik povjerenstva)
• Committee member: Mario Dumančić (član povjerenstva)
• Committee member: Ana Valjak Čunko (član povjerenstva)
• Granter: University of Zagreb; Faculty of Teacher Education; Zagreb
• Defense date and country: 2020-06-29, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Communicology

Abstract

Odnosi s javnošću oslanjaju se na dvosmjernu komunikaciju u svom djelovanju i djeluju u svim ljudskim sektorima, kako bi pomogli u uspostavi kvalitetne komunikacije i čvrstih veza između javnosti i ostalih sudionika. Iako su odnosi s javnošću vrlo važni za uspostavu kvalitetne komunikacije sa svim javnostima, a time i uspjehe određene kompanije ili osobe, odnosi s javnošću se često definiraju samo kao strategija marketinga. Odnosi s javnošću koriste se oglašavanjem, promocijom i promidžbom što uvelike pridonosi popularnosti dječjih crtanih filmova, a bez njih mnogi danas popularni crtani filmovi ne bi stekli toliku gledanost da tim odnosa s javnošću nije odradio dobar posao u suradnji sa ostalim sudionicima u procesu.
Za temu ovog završnog rada odlučila sam istražiti kako to odnosi s javnošću utječu na popularnost dječjih crtanih filmova. Uz pomoć literature pokušala sam pobliže objasniti kako i što sve tim odnosa s javnošću čine kako bi crtani film postao omiljen među djecom.

Abstract (english)

Public relations rely on two-way communication in their work and operate in all human sectors,to help establisch quality connections and strong links beetween the public and other participants. Although public relations is very important for establishing quality communication with all other publics, and thus the success of a particular company or person, public relations is often defined only as a marketing strategy. Public relations is used by advertising, promotion and publicity, which greatly contributes to the popularity of children's cartoons, and without them many today popular cartoons would not have gained so much popularity without the PR's team good job in cooperation with other participants in the process.
For the topic of the final work paper, I decided to explore how public relations affects the popularity of children' s cartoons. With help of literature I tried to explain in more detail how and what all these PR's teams do to make a cartoon a favorite among children.

• Keywords: odnosi s javnošću; dječji crtani filmovi
• Keywords (english): public relations; children's cartoons
• Language: croatian
• URN:NBN: urn:nbn:hr:147:174472
• Study programme: Title: Undergraduate University Study of Early and Preschool Education; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/baccalaurea) odgojitelj/odgojiteljica djece rane i preškolske dobi (sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/baccalaurea) odgojitelj/odgojiteljica djece rane i preškolske dobi)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2021-02-04 13:24:05