Utjecaj medijske komunikacije na djecu tijekom pandemije

master's thesis

• Title (english): The Impact of Media Communication on Children During a Pandemic
• Author: Stela Macukić
• Mentor: Mario Dumančić (mentor)
• Mentor: Ana Valjak Čunko (sumentor)
• Committee member: Nataša Rogulja (predsjednik povjerenstva)
• Committee member: Ana Valjak Čunko (član povjerenstva)
• Committee member: Mario Dumančić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Teacher Education; Zagreb
• Defense date and country: 2021-09-23, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Mass Media
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Pedagogy

Abstract

Ovim radom prikazuje se utjecaj medijske komunikacije na djecu tijekom pandemije. Već dulje vrijeme odrasli, a i djeca sve više komuniciraju putem neke vrste uređaja. Početkom pandemije možemo primijetiti da se kontaktna komunikacija smanjila, što znači da djeca još više vremena provode ispred ekrana pa samim time se povećava i utjecaj medija na dijete što će provedeno istraživanje potvrditi.
Mediji s djecom komuniciraju putem raznih komunikacijskih kanala kao što su društvene mreže, televizija, dječji časopisi, reklame, mobiteli... Za potrebe ovog rada, detaljnije ćemo razraditi dva komunikacijska kanala koja današnja djeca najviše koriste, a to su: internet i ekran.
Svrha provedenog istraživanja bila je utvrditi jesu li mediji kroz svoju komunikaciju i ponuđeni medijski sadržaj utjecali na djecu tijekom pandemije COVID 19. Konkretnije, na koji način su informirali djecu i upoznali ih s aktualnim temama. Nadalje, kroz istraživanje se pokušalo utvrditi kako djeca informacije iz medija primjenjuju u situacijama izvan doma npr. stavljaju li ruke u usta u dućanu, diraju li stvari u dućanu, da li češće peru ruke... Istražili smo navedene pretpostavke kako bismo vidjeli da li je potvrđena polazna hipoteza koja glasi da mediji kroz svoju komunikaciju imaju snažan utjecaj na djecu, a posebno u doba pandemije kada djeca više koriste medije.

Abstract (english)

The aim of this paper is to determine the influence of media communication on children during the pandemic. Adults have been communicating via gadgets for a while now, and the same habit is growing among children as well. In the beginning of the pandemic we could have noticed a large decrease in face to face communication, which resulted in children spending even more time in front of various screens. It is logical to assume that the influence of media on children will consequently grow, which will be confirmed through a conducted research. The media communicates with children via different communication channels such as social media, television, children magazines, commercials and ads, cell phones.... For the purposes of this paper, we will elaborate in more detail two of the most common communication channels used by children today - the internet and the screen. The purpose of the conducted research for this paper was to determine whether the media has affected the children during the pandemic of COVID 19 through their communication and the media content offered, or, to be more precise, in what way were the children informed and introduced to current topics. Furthermore, the goal of the research was also to determine in which ways do children use the information obtained from the media in situations outside of their homes, for example if they put their hands in their mouth when in stores, do they touch the items in stores, do they wash their hands more often...We explored the above mentioned assumptions to determine and confirm the initial hypothesis which is that the media through their communication has a strong influence on children, especially during the pandemic when children use more media than they usually would.

• Keywords: komunikacija; komunikacijski kanali; medij; dijete; pandemija COVID 19
• Keywords (english): communication; communication channels; media; child; COVID 19 pandemic
• Language: croatian
• URN:NBN: urn:nbn:hr:147:475408
• Study programme: Title: Graduate University Study of Early and Preschool Education; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ranog i predškolskog odgoja i obrazovanja (magistar/magistra ranog i predškolskog odgoja i obrazovanja)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2022-05-12 10:21:36