Subliminalne poruke u Disneyevom animiranom filmu "Snježno kraljevstvo"

master's thesis

• Title (english): Subliminal messages in Disney's animation movie "Frozen"
• Author: Madlein Lucrezia Vukorep
• Mentor: Marina Gabelica (mentor)
• Committee member: Astrid Nox (predsjednik povjerenstva)
• Committee member: Višnja Rajić (član povjerenstva)
• Committee member: Marina Gabelica (član povjerenstva)
• Granter: University of Zagreb; Faculty of Teacher Education; Zagreb
• Defense date and country: 2021-07-08, Croatia
• Scientific / art field, discipline and subdiscipline: FIELD OF ART; Film Art (Film, Electronic and Media Art of Moving Pictures)
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Pedagogy
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences

Abstract

U ovom diplomskom radu obrađena je tema utjecaja subliminalnih poruka na djecu u Disneyevom animiranom filmu „Snježno kraljevstvo“.
U svrhu objašnjavanja utjecaja animiranog filma na djecu, rad objašnjava što je zapravo animirani film, kako animirani film može utjecati na ponašanje ili govor, što su to subliminalne poruke, kako nastaju i kako se koriste. Nakon opisane radnje filma „Snježno kraljevstvo“, spomenuta je fizička i psihička analiza likova, rodno stereotipna analiza i postfeministički pristup. Cilj ovoga rada jest ukazati na važnost subliminalnih poruka i njihov utjecaj na djecu i mlade. Kako bi se uočile poruke koji nam mediji šalju, potrebne su analize likova. Svakim pokazanim ponašanjem, izgledom, govorom, pokretom ili razmišljanjem lika u animiranom filmu, šalje se poruka. Takvim iskrivljenim porukama koje šalju mediji prenose se i održavaju stereotipi. Prisutnost određenih likova u animiranim filmovima djeci stvaraju lažnu i nestvarnu sliku idealne muške ili ženske osobe. To ih već od vrlo rane dobi može dovesti do nezadovoljstva vlastitim izgledom. Osim nametnutih ideala ljepote, mediji oblikuju i stereotipnu sliku žena i muškaraca. Iako u filmu „Snježno kraljevstvo“ postoji odmak od tradicionalno prikazanih likova, dubljom analizom možemo primijetiti kako su stereotipne osobine zapravo samo dobro zamaskirane. Kako bi djecu što više zaštitili od takvih poruka potrebno je imati kontrolu nad medijima, birati kvalitetne medijske sadržaje i razgovarati s djecom o filmovima koje gledaju. Kako bi sami znali prepoznati kvalitetne sadržaje, dolazimo do zaključka da je medijska pismenost izuzetno bitna.

Abstract (english)

This final paper deals with subliminal messages aimed at children in Disney's animation movie „Frozen“.
For the purpose of explaining the impact animation movies have on children, this final paper explains what an animation movie actually is, how an animation movie can affect behavior or children's language, what subliminal messages are, how they are created and how they are used. After describing plot of the animation movie „Frozen“, the physical and psychological analysis of the characters are mentioned, as well as the gender – stereotypical analysis and post – feminist approach. The main aim of this final paper is to point out the importance of subliminal messages and their impact on children and young people. To spot the messages that the media is sending to us, character analyzes are needed. Every behaviour, appearance, speech, movement or thinking that is shown, sends a message. With these distorted messages that are sent by media, stereotypes are transmitted or maintaned. The presence of certain characters in animation movies creates a false and unreal image of ideal women or male to young children, wich can lead them to dissatisfaction with their own appearance from a very young age. Beside imposing the ideals of beauty, the media also shape the steretypical image of man and woman. Although there is a departure from traditionally portrayed characters in the movie „Frozen“, deeper analysis shows that stereotipycal traits are actually only well disguised. In order to protect children as much as possible from such messages, it is necessary to have control over the media, it is important to choose quality media content and to talk to children about the movies they watch. However, in order to be able to recognice quality content ourselves, media literacy is extremely important.

• Keywords: animirani film; Walt Disney; „Snježno kraljevstvo“; subliminalne poruke; medijska pismenost
• Keywords (english): animation movie; Walt Disney; „Frozen“; subliminal messages; media literacy
• Language: croatian
• URN:NBN: urn:nbn:hr:147:511549
• Study programme: Title: Graduate University Study of Early and Preschool Education; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ranog i predškolskog odgoja i obrazovanja (magistar/magistra ranog i predškolskog odgoja i obrazovanja)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2022-07-15 08:58:44