Subliminal messages in children's cartoons and advertisements in English

undergraduate thesis

• Title (croatian): Subliminalne poruke u dječjim animiranim filmovima i reklamama na engleskom
• Author: Marta Mihoković
• Mentor: Alenka Mikulec (mentor)
• Committee member: Alenka Mikulec (predsjednik povjerenstva)
• Committee member: Božica Vuić (član povjerenstva)
• Committee member: Vendi Franc (član povjerenstva)
• Granter: University of Zagreb; Faculty of Teacher Education; Zagreb
• Defense date and country: 2022-09-06, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Pedagogy

Abstract

Nowadays, children spend a significant amount of time in front of different screens and they are subjected to the influence of the media and their manipulations. One example of such influence are subliminal or hidden messages which have been in use for a long time, but they often go unnoticed because they are below the level of detectable sensation. Some research over the past years shows that people can unconsciously store a subliminal message in their memory, thus enabling the creators of such messages to achieve the desired marketing or other outcomes. Scientists who deal with subliminal perception agree that the subject matter is intriguing and complicated. Namely, despite numerous studies that show that subliminal perception really has an impact on the audiences, many claim that this phenomenon does not exist. In addition, subliminal messages are considered to be on the border between ethical and unethical, legal and illegal and humane and inhumane, and many people wonder if they violate basic human rights. In this final thesis, several texts in English have been analyzed to find the information on subliminal messages, where they can be found and how they are used in animated movies and for advertising purposes, i.e. what impact they might have on children.

Abstract (croatian)

U današnje vrijeme djeca provode značajan dio vremena ispred ekrana i podložna su utjecaju medija i njihovim manipulacijama. Jedan od primjera takvog utjecaja su subliminalne ili skrivene poruke koje su već dugo u upotrebi, ali često prolaze nezapaženo jer su ispod razine detektibilnog osjeta. Neka istraživanja proteklih godina pokazuju da ljudi mogu nesvjesno pohraniti subliminalnu poruku u svoje pamćenje, omogućujući tako kreatorima takvih poruka postizanje željenih marketinških ili drugih rezultata. Znanstvenici koji se bave subliminalnom percepcijom slažu se da je tema intrigantna i komplicirana. Naime, unatoč brojnim studijama koje pokazuju da subliminalna percepcija doista ima učinka, mnogi tvrde da taj fenomen ne postoji. Osim toga, smatra se da su subliminalne poruke na granici između etičkog i neetičkog, legalnog i ilegalnog te humanog i nehumanog, a mnogi se pitaju krše li one osnovna ljudska prava. U ovom završnom radu analizirano je nekoliko tekstova na engleskom jeziku kako bi se došlo do informacija o subliminalnim porukama, gdje se one mogu pronaći i kako se koriste u animiranim filmovima i u reklamne svrhe, odnosno kakav učinak mogu imati na djecu.

• Keywords: advertising; animated movies; hidden meaning; subliminal messages
• Keywords (english): animirani filmovi; reklamiranje; skriveno značenje; subliminalne poruke
• Language: english
• URN:NBN: urn:nbn:hr:147:533328
• Study programme: Title: Undergraduate University Study of Early and Preschool Education; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/ baccalaurea) odgojitelj/odgojiteljica djece rane i predškolske dobi (sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/ baccalaurea) odgojitelj/odgojiteljica djece rane i predškolske dobi)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2022-12-09 12:12:55