Komunikološki pristup kriterijima za odabir igračaka iz roditeljske i dječje perspektive

master's thesis

• Title (english): Communicative Approaches to the Criteria for Choosing Toys from Parent´s and Children´s Perspective
• Author: Tea Goglia
• Mentor: Mario Dumančić (mentor)
• Mentor: Ana Valjak Čunko (sumentor)
• Committee member: Nataša Rogulja (predsjednik povjerenstva)
• Committee member: Ana Valjak Čunko (član povjerenstva)
• Committee member: Mario Dumančić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Teacher Education; Zagreb
• Defense date and country: 2023-09-28, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Pedagogy; Early Childhood and Preschool Pedagogy

Abstract

Najvažnija i najobuhvatnija aktivnost svakog djeteta je igra. Bogata i raznolika, uveseljavajuća i dinamična, nezaobilazno je iskustvo svakog djetinjstva. Kada pitate suvremeno dijete koje igre voli, često ćete čuti odgovor da se dijete voli igrati ovom ili onom igračkom. Igra se sve više veže uz određeni predmet, a ne temu ili način aktivnosti. Iako je igra moguća i običnim, svakodnevnim predmetima iz kućanstva ili drugog dječjeg okruženja (prirodnog materijala, neoblikovanog i sl.) trend kupovine specijaliziranih igračaka iz godine u godinu samo raste. Usporedno s time, raste i oglašivačka industrija usmjerena na djecu i igračke, a potom i dječje želje za određenim igračkama. Cilj ovog rada bio je utvrditi nesrazmjer roditeljskih i dječjih želja u pogledu karakteristika igračaka te utvrditi koji komunikacijski procesi i kanali utječu na krajnji odabir i kupnju igračaka za djecu. Kako bi se ciljevi rada ostvarili provedeno je preliminarno kvalitativno istraživanje intervjuiranjem 12 ispitanika. Rezultati pokazuju kako djeca i roditelji nemaju iste kriterije za odabir igračaka. Djeca svoje kriterije postavljaju prvenstveno na temelju vlastitog igrovnog iskustva, a roditelji se služe raznim komunikacijskim kanalima kako bi donijeli informiranu odluku o kupnji koja je u skladu s njima poželjnim karakteristikama igračke.

Abstract (english)

The most important and comprehensive activity of every child is play. Rich and diverse, exhilarating and dynamic, it is an inevitable experience of every childhood. If you ask a modern child what kind of play he/she likes, you will often hear the answer that he likes to play with this or that toy. The activity of playing is more and more tied to a specific object than to a theme or method of play. Although playing is also possible with ordinary, everyday objects from the child's household or environment (natural material, unshaped, etc.), the trend of buying special toys is increasing every year. In parallel, the advertising industry focused on children and toys is also growing, along with children's desires for specific toys. The first objective of this thesis was to determine the discrepancy between the desires of parents and children regarding the characteristics of toys. The second objective was to determine which communication processes and channels influence the final decision and purchase of children's toys. In order to achieve the objectives of this paper, 12 people were interviewed. The results show that children and parents do not have the same criteria for selecting toys. Children primarily set their criteria based on their own play experiences, while parents use different communication channels to make an informed purchase decision that is consistent with the toy characteristics they desire.

• Keywords: komunikacijski kanal; igračke; kriteriji; karakteristike
• Keywords (english): communication channel; toys; criteria; characteristic
• Language: croatian
• URN:NBN: urn:nbn:hr:147:788620
• Study programme: Title: Graduate University Study of Early and Preschool Education; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ranog i predškolskog odgoja i obrazovanja (magistar/magistra ranog i predškolskog odgoja i obrazovanja)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-01-24 07:51:17