Usporedba komunikacije javnih i privatnih odgojnih ustanova prema različitim javnostima

master's thesis

• Author: Melani Pek Palčić
• Mentor: Mario Dumančić (mentor)
• Mentor: Ana Valjak Čunko (mentor)
• Committee member: Ana Valjak Čunko (član povjerenstva)
• Committee member: Astrid Nox (član povjerenstva)
• Granter: University of Zagreb; Faculty of Teacher Education; Zagreb
• Defense date and country: 2018-09-26, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Public Relations
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Communicology

Abstract

Predmet ovog diplomskog rada je istraživanje specifičnosti i usporedba komunikacijskih kanala između javnih i privatnih odgojno – obrazovnih institucija, odnosno predškolskih ustanova. Koriste li one različite ili jednake kanale komuniciranja s različitim javnostima, nude li različite ili slične usluge, po čemu se, osim po osnivaču razlikuju. Istraživanje je provedeno sa ciljem utvrđivanja stavova roditelja što im je bitno kod upisa djece u određene odgojno – obrazovne institucije. Analizom i obradom dobivenih podataka došlo se do zaključka da se gradski i privatni/vjerski vrtići razlikuju najviše po broju upisane djece i broju zaposlenih osoba. Gradski vrtići najčešće imaju kompletan stručni tim, dok u privatnima to nije uvijek slučaj, iako oni koriste vanjske suradnike i usluge stručnog tima kroz neke radionice, seminare, vijeća i aktive. Ispitani roditelji su u velikoj mjeri zadovoljni vrtićem u koji su upisali svoju djecu, a u najvećoj mjeri im je uvjet za upis bila blizina stanovanja/ posla.

Abstract (english)

The subject of this graduate thesis is the study of the specificity and comparison of communication channels between public and private educational institutions, ie pre - school institutions. Do they use different or same channels of communication with different publics, do they offer different or similar services, what are their differences apart from the founder. The research was carried out with the aim of determining parents' attitudes, which is important when enrolling children into certain educational institutions. By analyzing and processing data obtained, it has come to the conclusion that town and private / religious kindergartens differ mostly by the number of enrolled children and the number of employed persons. The city owned kindergartens most often have a full team of experts, while in private it is not always the case, although they use external associates and expert team services through some workshops, seminars, councils, and active ones. The surveyed parents were largely satisfied with the kindergarten in which they enrolled their children, and to a large extent the requirement for enrollment was close to housing / work.

• Keywords: Komunikacija; kanali komunikacije; privatne odgojno – obrazovne ustanove; javne odgojno – obrazovne ustanove
• Keywords (english): Communication; communication channels; public educational institutions; private educational institutions
• Language: croatian
• URN:NBN: urn:nbn:hr:147:143000
• Study programme: Title: Graduate University Study of Early and Preschool Education; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra ranog i predškolskog odgoja i obrazovanja (magistar/magistra ranog i predškolskog odgoja i obrazovanja)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2019-01-14 13:19:01