Dvosmislene poruke u animiranim filmovima

undergraduate thesis

• Title (english): Subliminar Messages in Animated Movies
• Author: Anita Đozlija
• Mentor: Mario Dumančić (mentor)
• Mentor: Ana Valjak Čunko (sumentor)
• Mentor: Astrid Nox (sumentor)
• Committee member: Astrid Nox (predsjednik povjerenstva)
• Committee member: Ana Valjak Čunko (član povjerenstva)
• Committee member: Mario Dumančić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Teacher Education; Zagreb
• Defense date and country: 2018-09-17, Croatia
• Scientific / art field, discipline and subdiscipline: FIELD OF ART; Film Art (Film, Electronic and Media Art of Moving Pictures); Animated Film (Directing)
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Pedagogy; Early Childhood and Preschool Pedagogy
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Psychology

Abstract

Kako bi subliminale poruke ostavile u nama trag bitan je gledatelj. U radu je prikazano koliko su subliminalne poruke ovisne o filmskoj umjetnosti, na koje načine oni djeluju te neki tipovi subliminalnih poruka kojima se predstavnici filmske umjetnosti koriste. „Za većinu nas bi, vjerujem, bila vrlo razočaravajuća spoznaja koliko je naših misli uopće – naše. Za to su se probrinuli društvo, škola, roditelji i gomila drugih dobronamjernih ljudi. Pitanje jest jesu li svi „programeri“ nesvjesni da nekoga programiraju i jesu li svi dobronamjerni?“ (Martinović, 2014). Valja naglasiti kako je najčešća tehnika 'subliminalnih programera' upravo iskorištavanje tuđe podsvijesti, iz razloga što znaju da će tada sigurno dobiti ono što očekuju od te osobe. Nadalje, u radu je razrađena tema filmova i animiranih filmova, kako predstavnici animiranih filmova koriste subliminalne tehnike te kako na komunikaciju utječu subliminalne poruke i kako ih djeca doživljavaju. Cilj ovog rada je pokazati koliko subliminalne poruke odnosno dvosmislene poruke utječu u svakodnevnom životu, odnosno komunikaciji te koliko su ljudi kao i sama djeca podložna subliminalima. Također je cilj prikazati neke primjere kako se subliminalne poruke koriste, pretežito u animiranim filmovima, kako bi ih pojednici na vrijeme shvatili. Nadalje, bit je pokazati koliki utjecaj animirani filmovi imaju u samom odgoju i razvoju komunikacije, te da se upravo to treba osvijestiti.

Abstract (english)

When it comes to manipulation, communication is of a great importance. This work shows how much does subliminal messages depend on film art, how it functions and some types of subliminal messages that are used by filmmakers. "For most of us, I believe, it would be a very disappointing cognizance how much our minds are - ours. For this, the society, the school, the parents, and a bunch of other well-intentioned people. The question is whether are all "programmers" unaware of someone being programmed and whether they are all well-intentioned? " (Martinović, 2014). It should be noted that the most common technique of 'subliminal programmers' is just exploiting someone else's subconscious because they know that they expect from that person. In addition, in this work the theme of films and animated films is elaborated, as animated filmmakers use subliminal techniques and how communication influences subliminal messages and how children experience them. The idea of this work is to show how much does subliminal messages influence our lifes, our communication and to show the number of people and also children are being exposed to manipulation on a daily basis. Also, it describes some examples of subliminal use, predominantly in animated movies, so that the others could recognize them and react in time. Furthermore, the goal is to demonstrate how animated movies affects education and communication development and that is exactly what needs to be awakened.

• Keywords: film; animirani film; subliminalne poruke; Walt Disney; komunikacija; dijete
• Keywords (english): movie; animated movie; subliminal messages; Walt Disney; communication; child
• Language: croatian
• URN:NBN: urn:nbn:hr:147:349693
• Study programme: Title: Undergraduate University Study of Early and Preschool Education; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ranog i predškolskog odgoja i obrazovanja (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ranog i predškolskog odgoja i obrazovanja)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2018-12-11 11:58:10